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Best Digital Brand Development

Winner: Le Rendez-Vous Toyota

Agency: Amaze

Le Rendez-Vous Toyota (LRVT) is Toyota Europe’s brand exhibition space on the Champs-Elysees in Paris. As part of its brief to showcase new vehicles, concept cars and Toyota’s  involvement in Formula 1, it uses interactive touch-screen units designed and built by Amaze. These are intended to provide information in a creative and brand-enhancing manner, and their  success can be judged from the fact that LRVT  has commissioned a supplementary set to be installed this year.

The judges felt the units presented the information in a visually expressive way, and that they successfully created a premier exhibition space for the brand.

Photo of Amaze receiving their award

Shortlist:

• Hovis120.com / Code Computerlove - The Hovis 120 year microsite celebrates 120 years of Hovis and lays the foundations for the repositioning of the Hovis  brand.
• Yamaha Racing / Lightmaker Manchester - Lightmaker’s redesign of Yamaha Motor Europe’s flagship racing website.
• Liberty / Lightmaker Manchester - Lightmaker created a site reflecting the experience of shopping in one of London’s most famous stores.

Amaze