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Best Use of Visual Design

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The winner is....

Fudge, www.kitty-cooper.co.uk

The winner here stood out for its quirky and contemporary use of colour and type that highlights both the quality and eccentricity of Kitty Cooper’s shoes. The judges felt its aesthetic perfectly chimed with the target audience, and gave users the shopping experience they would expect.

www.kitty-cooper.co.uk

"Online store for Kitty Cooper English Originals. The site promotes and sells ethically manufactured shoes. who sell ethically produced shoes.

Kitty Cooper's mission is to provide a glamorous alternative to traditional 'eco-styled' footwear - she knows that ethical doesn't have to be ugly!"

Sub-region: Greater Manchester

Fudge were winners of:

• The Manchester Digital Original Modern Award at Big Chip 2006

Shortlist

• Amaze, Lexus European website
• Fudge, www.fudgestudios.com
• Fudge, www.kitty-cooper.co.uk
• Ichameleon Ltd, Zion Arts Centre Website
• LOVE, The Neighbourhood's website

Last Year's winner

The Best Use of Visual Design was won last year by Lightmaker Manchester with Liberty

Judging Criteria

"Submissions should demonstrate how visual creativity has enhanced the appeal, effectiveness or usability of a project, product or service in any digital medium."

Fudge receiving award