Best Use of Animation
Sponsored by:
The winner is...
ahd imaging / Ian Hogg with ahd168
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The judges said
"The winning animation clearly shows the creative flair and technical prowess of the agency responsible for it. A bittersweet narrative is successfully brought to life by clever characterization, faultless attention to detail and precise timing. These world class animators have given the metal protagonist a distinct and winning expression and an endearing personality."
Entrant's description
A CGI short highlighting the plight of a forgotten victim of the credit crunch. A robot whose film was canceled - leaving him without a home. The animation was sent as a viral, and uploaded to the usual places just before Christmas as a piece of self-promotion for ahd.
Commendation
The judges also awarded a commendation to
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The judges said
"There's always something in the animation category that makes the judges utter a collective sigh of pleasure. A commendation goes to the entry that did that this year."
Judging Criteria
"This category is open to any animation created exclusively using digital techniques and delivered via a digital medium. Entrants should demonstrate exceptional innovation, creativity or originality."
Shortlisted entries 2009
- ahd imaging / Ian Hogg with ahd168
- Fluid Creativity with Slime & Pinball
- RealtimeUK with Sony PSP Go!
- Smoothe with Snow Globe
- The Neighbourhood with New York Bagels
- The Neighbourhood with Sony PSP. Your Whole World In Your Hands.
Winner 2008
Best Use of Animation was won last year by The Neighbourhood with Stories from the Neighbourhood
Winner 2007
The Best Animation award was won in 2007 by The Neighbourhood
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