Winner 2010
Lightbox Education with MP for a Week
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The judges said
"The winner of this category delivered an ambitious and polished product to a difficult brief, going way beyond the expectations of the clients, stakeholders and the broader audience."
Entrant’s description
The ‘MP for a Week’ game places the player firmly in the shoes of an MP, experiencing first-hand the personal and professional dilemmas of a week in politics, taking responsibility for their decisions, and then seeing the implications on their careers. The drama is presented in an ever-changing environment, offering a diverse blend of strategy and experimentation, together with a high level of personalisation. A positive overall rating is the ultimate purpose of the game, just like the real thing. The game presents a uniquely credible and intriguing view of the political process.
Commended
Manchester Museums Consortium and Visit Manchester with Creative Tourist
The judges said
"Public sector work often languishes in the shadow of commercial projects, so the judges wanted to award a commendation to a public sector site that delivered clear business benefits in a very competitive sector."
Entrant’s description
Creative Tourist was developed by Manchester Museums Consortium, a group of nine separate museums and galleries that share a collective vision; to stage intelligent, thought-provoking and outward looking exhibitions and events that showcase the cultural credentials of Manchester in a national and international arena. It is the digital delivery tool for a strategic communications strategy that aims to enhance Manchester’s image as a culturally credible city, impress key influencers, increase visitors (especially of the high spending kind), drive tourism and support the sustainability of both the museums and galleries sector and tourism businesses.
Shortlist 2010
- Lightbox Education with MP for a Week
- Manchester Museums Consortium & Visit Manchester with Creative Tourist
- Pennine Telecom Ltd with Bridging the Digital Divide Net@BOSC
- Studio Distract with Wrecked
Judging Criteria
An entry in this category can be any digital project commissioned by or executed by a public sector agency, for example a public sector website, or an e-government project. Entrants should demonstrate how the project has achieved objectives for the public sector in a cost effective way. Submissions should indicate which public sector organisation commissioned or executed the project so that this can be verified.
Closing date for this award was 8 March 2010
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